With the holidays coming up, your work schedule will most likely be disrupted. Your clients will probably work different hours too. How will they know about your changes, and vice versa? By you sending an email now to let them know what's up.
A bonus of taking some time to do this is that it's a version of warm marketing is that it's an excuse to remind clients that you exist, especially ones you don't work with that often, or haven't worked with for some time.
So I want you to set aside some time next week to either:
A. Tell your clients your holiday plans. Not "I'm going to get in a fight over not inviting my unvaccinated family member to dinner" or "I'll be spending three days straight watching Christmas horror movies," but "I am going to be taking off from Date A to Date B." Doing this now lets your clients plan, especially if they'd like to give you an assignment with a deadline square in the middle of your time off. They can adjust things if they have the wiggle room to accommodate you as well, or just know not to bug you while you're fighting and/or watching horror movies (and if they still bother you while on vacation, that's another problem all together).
B. Tell your clients that you will be at your desk around this holiday season, if that's the case. I'm not telling you that you must work then, but I know you may want to for a lot of reasons other than just income-related (we all have tricky families – I get it). I'm taking two weeks off in January, so I'll be working some of the holiday season. I'm not mad about it, but instead it's working with the flexibility of being self employed. I can travel when other folks generally don't (and since I just took five weeks off, I need to get some work done before I skedaddle again).
This week, I've sent two dozen Type B emails to folks I've worked with (and liked) over the past two years. The responses so far:
- 1 assignment
- 4 "I'll have something for you shortly" emails
- 1 "I might have something for you" emails
- 4 "I'll keep you in mind" emails
- 1 invitation to pitch on a specific topic
While I tied this activity to the holidays, you can send warm emails for almost any reason. I've sent them in mid-January as a way to kick off the new year, in the dead of summer because I also know people take off then, or just because I wanted to book more work. Reaching out to someone who already knows me and trusts me can be a quicker route to assignments than convincing someone new of the same things.
I'll have the regular newsletter stuff next time, but I had such a knock out response to sending those emails (most of them this morning) that I wanted to pop into your inbox to give you a marketing task for next week.